Reinventing a Social Justice Brand: Childview
Childview is a magazine distributed to over 300,000 readers, for World Vision, the leading global humanitarian organization dedicated to helping children around the world reach their full potential by tackling the root causes of poverty and injustice. Childview is their flagship communications vehicle. Working with their in-house editorial team, my initial challenge was to redesign the print publication in order to bring more relevance and impact to its content and to develop a seamless mobile application for younger audiences. Over the course of 3 successful redesign, I ensured each issue served to inspire and galvanize new and core readers and a growing donor base to become more involved in child sponsorship.
Custom Publication
Relaunch and Redesign
Creative Direction
Art Direction
Design
Digital Marketing
Mobile app
Website
As relaunch and rebrand consultant, I redesigned the magazine’s overarching navigation, grid, cover masthead and introduced fonts more reflective of the magazine’s audience.
The addition of simple but compelling data-driven infographics, maps and charts communicated successes and inroads made by World Vision.
Childview's iPad app capitalized on the power of spoken words, video and animated infographics to create a fully immersive, emotionally resonating experience. It also created a successful new channel by which World Vision could gather and measure readership data and sponsorship conversions.
The departments, as well as the front and back of the issue were designed to highlighted initiatives, programs and development.
Feature designs took readers inside communities with lush photography and maps and charts served up tangible results that galvanized readers to continue their sponsorships.
Carol's leading and critical role and her tremendous work as Art Director of Childview has been responsible for the magazine's success as evidenced by it winning 17 Gold Medal Awards from the Canadian Church Press, breaking the mold of art direction and traditional religious journalism, thereby transforming Childview into an influential and distinguished publication. —Michael Czobit, Editor, Childview, World Vision
"It is Carol's ability to tell compelling visual stories through her art direction that has inspired our sponsors, who are the primary readers of Childview Magazine, to become more involved in the organization." —Michael Messenger, President, World Vision Canada