Creative Direction
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I tell visually compelling, strategic brand stories that captivate readers and drive newsstand sales & online subscriptions. Together with industry leading teams of photographers, food stylists, photo editors and art directors, I've had the privilege of shaping the visual direction of leading service, shelter and food publications in both Canada and the United States.
Launch and Repositioning
Strategy and Positioning
Print + Digital Design Direction
Photo Direction and Editing
Product Development
Branding
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I've rebranded, redesigned and reshaped the visual direction of many significant custom and consumer magazines. From logo and brand ideation to real world application and tactical page-turning solutions, I bring laser sharp strategic thinking and elegant design to every branding project.
Discovery and Brainstorming
Brand Voice
Content Development
Redesign and rebranding
Logo and design development
UX/UI
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I've designed, developed and launched magazine apps, micro sites and websites for food, shelter and thought-leadership publications packed with media-rich content and interactive features. Work with publishers, I’ve taken magazine brands beyond their flagship print title — launching new digital editions on mobile and tablet devices.
App Branding and Development
Custom iPad Design and Direction
Website development
Microsites
Digital Marketing
Design
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I marry exceptional art direction with intelligent typography, thoughtful pacing and sophisticated page design. My work is bold, elegant and communicates content with clarity cementing the relationship between the publication and its readership.
