A New Magazine for the United Church of Canada: Broadview
When I heard that The United Church Observer was planning on relaunching it’s magazine, with a new name and mission, even before I got the job I began to think about what I would do to make this 190 year old magazine that much more relevant to its national and dedicated base of readers.
The project goals were to create a new brand vision through design and content that reflects the magazine’s broader audience as a voice for enlightened Christianity, serving members of the United Church of Canada seeking to understand what it means to be a spiritual or faithful person in Canada today. Its new mission and tagline is ‘social justice, spirituality and ethical living.’
As the driver of Broadview’s creative direction, I was tasked with designing a new brand/logo, clearly defining a cover strategy, and creating covers that resonate deeply with readers. The journalist excellence of Broadview’s stories are now better reflected by feature story designs that are more ideas driven, more conceptual with thoughtful typographic treatments.
Consumer Newsstand
Custom Publishing
Brand Relaunch
Creative Direction
Photo Direction + Editing
Art Direction
Design
Covers
“Working with Carol Moskot is a dream come true. We started this relaunch project with a few basic details: a new name, a mission statement, a vague notion of the new magazine’s architecture, and a stack of other pubs we admired. Over the course of three months, Carol led us through a comprehensive process of turning our rudimentary ideas into stunning visuals that flow seamlessly from cover to cover. —Jocelyn Bell, Editor/Publisher, Broadview
Magazine covers were redesigned to resonate deeply with readers, getting to the heart of a subject with sophistication, intelligence and inspired curiosity. The new magazine’s cover typography has it’s cut lines fully integrated into the cover image and are the driving voice of the concept.
“Through her expert design and her selection of fonts, colours and artwork, Carol captured not only the essence of who we are but also what we aspired to become. The result is a magazine that exceeds our expectations, month after month. Our readers are equally thrilled.” —Jocelyn Bell, Editor/Publisher, Broadview